When doing online marketing, it's essential to articulate your brand's USP so potential customers are more likely to convert when they access your website. What differentiatesyou from your competitors? In content marketing. */, We do value your privacy and want to be compliant with all laws. Well many people go to ColonialWilliamsburg because they want toexperience the colonial life. Offeo Templates make your video-making job faster and better. 22. With their premium all-natural products, they provide customers with the tools they need to take control of shaving while also making it easier to engage with like-minded enthusiasts. Let's take a look at some effective unique selling proposition examples. Ineeded to come up with a way to help hiswebsite find new customers and it had tobe a unique selling proposition that thetimeshares could not match. "From cameras and drones to apps and accessories, everything you need to help capture life as you live it, share the experience and pass on the stoke.". That was our unique selling proposition and it was added to everything we did even the business cards. Man Crates. It is a valuable tool that offers seamless integration with Gmail, allowing teams to bring the entire functionality of a helpdesk and customer service software within someone's Gmail. If you dont do anything unique or better than the competition, perhaps its time to start. (They also used a professional copywriter to help with the writing, something Jones suggests advisors invest in.). You might think that a USP is all about marketing. Everything is all in one place. Made with high-quality materials and crafted by true craftsmen, Saddleback stays ahead of its competitors because of its unique selling points. If you are on business, then price is less of a factor than getting there fast, feeling fresh, and doing the deal. With their signature "They will fight over it when you are dead tagline, the brand can establish its identity by emotionally connecting with its audience. Simply put, the unique selling proposition is something you have that no-one else in your niche does. Sometimes it may take some thought but it is worth the effort. Any marketing effort should be laser-focused towards a specific audience; any brand that isn't laser-focused is wasting its resources.You should tailor every message you send to your target audience, and it's never enough just to reach a general group of people you need to get the right group. The simplicity of the product; drag and drop feature, ready-made templates, etc. The term "value proposition" can be difficult to understand, but the outcome of finding your USP is worth the effort. Weebly: Free, but effective websites. A great USP tells prospects who you are . According to BusinessDictionary.com , a unique selling proposition (USP) is a: "Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands." Not exactly what you advertised on your site, but it will help clarify your USP to the target audience. Provide a solution for customers' problems. Let's go to work.If you remember in our last lecture, wedecided what the product benefit was andwhy it was so important. The key difference states what makes your company stand out among its competitors, while the competitive advantage speaks to your track record or experience in this field. The founder of Death Wish Coffee decided to fix this problem by creating a ridiculously strong brew making it the world's strongest commercially available coffee. Step 3: List what benefits set you apart. In marketing lingo, your special difference is known as your unique selling proposition (or USP). Because their number twoand they have to work harder for yourbusiness. car trains where you load your vehicle on at one end, and then get a sleeper compartment - what an experience for the kids! And the following 14 unique selling proposition examples are no exception. Widens the buyer persona to not just athletes but basically anyone, Signifies affordable prices at athlete-level quality, Shows the companys stand in supporting athletes and any sports activity. It alsoturns out that John Millar is a veryinteresting guy in his own right. This means users can continue working within their Gmail interface while managing customer inquiries, resulting in a more streamlined customer service experience. Thats a pretty bold claim, but it doesnt stop there.. Still having trouble, ask some staff members. Namun, kamu harus ingat bahwa hal itu bukan sesuatu yang perlu ditakuti. If you choose to feature your USP in the headline, make sure its keyword-rich. Alternatively, if it appears elsewhere in the ad, highlight its benefits to customers. Saddleback Leather . The company goes into detail, literally, about the patented design and the 100-year warranty that backs up its promise of longevity. You might pass through some amazing landscapes, and even in cities you'll see a different side from 10 feet rather than 10,000! A unique selling proposition (USP) is a well-thought-out statement that helps a company distinguish itself from other businesses in its category. 6. Think of your most unique strengths, and then think about what your audience has been looking for that you can deliver. In fact, you can track that down to the brands unique selling point. Jones and her office manager used the exercises in the book Traction: Get a Grip On Your Business to help figure out WhirlAways differentiators. Determine something your potential clients want and then dive in to learn it. So we changed John'sfocus on his website around to theromance of the 18th century. It is the earliest developed area in Greater . Company value proposition: Sturdy, supportive Chaco sandals provide a seamless transition from trail to water, allowing customers to waste no time seizing the moment. Francines Travel: Not a 1-800 travel agent. Sothe Lady Washington ship has been inseveral movies. Shopify's customer value proposition essentially says that it can do everything you need it to, all on a single platform. Airbnb was created to solve the problem of integration in a new environment that hotels have not been able to solve for travellers. Nerd Fitness creates your programs for you, so you dont have to. Why should they choose you over someone else. 10 Best Value Proposition Examples. Your company's unique selling proposition should always be the main focus in your advertising strategy to highlight how distinctive your product or service is from your competitors. You need to beable to tell somebody at 15-20 seconds,no more than two sentences, who you are,what you do, and how you benefit them. Theyve provided details on how they made it and what goes into it. Talk about your USP in blogs and email newsletters. Avis, onthe other hand, the car rental company,has an excellent unique sellingproposition: "We try harder", now why didthey try harder? Taylor Stitch successfully turns crowdfunding into a competitive edge: We design new products. Social is an ideal way to promote your USP. So what else does it signify? (Allbirds is particularly good at this.) This kind of analysis and planning of your journey hasneverbeen possible before. It's a specific and clear benefit that makes your business stand out when compared to other businesses in your market. 5 Great Value Proposition Examples. A USP should be one to four sentences long. Slack. Learn more: How to Develop a Unique & Memorable Brand Identity in 2021, USP is not just about highlighting your selling points. Beardbrand takes on conventional shaving practices, encouraging customers to choose a better alternative for their health and lifestyle. Travel is not just a matter of getting from A to B. Create your attendee persona profiles. They don't simply serve up cup after cup of coffee; they also provide their customers with quality food and excellent customer service. You can take the hub-to-hub flight, hop on the train;having flown cheaper, and moreflexibly than going directly to thedestination city's own airport. You will find that an airline that normally fliesbetween the US and UK is offering amazing deals to people in France to promote themselves, with a short UK to France hop in the schedule - there is no reason why you should not take advantage of these offers. Each employee has a value add based on their background, culture, and experiences, said WeTravels Prabowo. In most instances, companies will focus on a single feature or benefit that solves a problem, satisfies a need, or takes away their customers' pain as their USP. a brand mission - it can also make the company stand out from the crowd. Avis struggled to get to the top in competition with the market leader Hertz for years. Now Avis must be in a terriblycompetitive segment because Enterprisealso works harder. Lets pretend that you own a Gas Station/Chicken Restaurant and you spent real money building out the best restrooms (WCs) in town. . Products that are well differentiated from those of the competition.. Bee's Wrap is a company that sells food wraps that unlike most plastic solutions are reusable because they are made from beeswax, cotton, and tree resin.. Their USP indicates that they solve a problem - plastic pollution . You can read all you want, but you actually have to implement what you read, she said. We live to rebel against blah beansand a boring lackluster life.. The unique selling proposition, or USP, is the factor or consideration presented by a brand as a reason their product or service is superior to or different from that of competitors. Focusing on the Make a difference part to draw in the customers to consume the products to make a difference by joining the sustainability. Thus, the tourism product can also be . Its an alternative to single-use plastics that are too often thrown away. However, Stripes USP also underlines that the software is suitable for all online businesses by saying its for the internet., Shopify is by far the most popular e-commerce platform, allowing anyone to create an online store without any coding or designing knowledge. While some consumers may frown upon established brands that leverage crowdfunding, that isnt the case here because they make it a part of their USP. It is often considered as the cornerstone of a marketing strategy and is used as a differentiator from other products within the same category. To learn more visit our Cookies Page, We do value your privacy and want to be compliant with all laws. Craft posts and cultivate articles that coincide and explain your USP to. The Unique Selling Proposition is widely used in:. Well this is alittle bit related to that. A USP is not just the message on your homepage. Rather than using it to make money, they use it as an innovation board. The benefit of a product or service is what draws people in, while the key selling point tells people what makes them better than other similar products. commercials showcasing the airline's excellent food, service, and in-flight entertainment options. Find the gaps in the market that you can fill that your competitors haven't. With this in mind, you should do your due diligence and research who your competitors are are and what their USPs are., Your USP is what will set you apart. This speaks to some of the fundamental needs and concerns of someone who's starting a new business: it can all get real overwhelming, real fast. Value proposition examples - GoPro. Do you want to level up your marketing strategy? And they've actually putunder several hotels and a couple ofother bed and breakfast, John was underfinancial pressure just like every otherbed and breakfast in Williamsburg. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. 9. sixads. They explain to customers that they will get better products at a discounted price while staying environmentally friendly by pre-ordering their products. 4. Keep it short and sweet. Types of unique selling propositions. Uber. For most people (read: people who aren't CPAs or accounting professionals), bookkeeping is a pain in the ass. How would you differentiate between a value proposition and a unique selling proposition? Thats okay. This is also known as determining the Unique Selling Proposition (USP) or Unique Value Proposition (UVP). Sometimes the Brand is even ignored, highlighting only the characteristics of the Product. You suggest to the prospective customers that the product you are selling is unique. But what takes it dozens of steps ahead is the * sign and its explanation below if you have a body, youre an athlete. By saying that Nike; Remember how we said ideally, USPs should be one sentence, but two is also okay? Thanks to a unique selling proposition, Starbucks has become a successful business. It's not easy to come up with a USP. We have considered every segment of your journey even walking to the bus station, or taking a taxi to the railway station - you can make a better judgement of what is right for you. Hotel SA publisher and founder of Boylen+, Tim Boylen, told Cvent that "Where you can't lay claim to a (single) USP, hotels are best served by promoting a series of selling propositions that, when combined, nearby hotels can't compete with. Have family clients that might be interested in river cruising? Actually, their unique selling proposition is more than just an ad but the company's actual mission, which is why it is so effective. Death Wish Coffee is a bold, robust, smooth coffee with no bitterness. USP stands for Unique Selling Point. You see Washington Stateis named after the ship, not the lady. It is what sets your business apart and provides value to customers. followers. subscribers and customers with Use Your BackgroundFor travel advisors, in particular, a background in travel is especially useful when crafting a USP. 1. What if youwere a petite lady and you found outyour cat litter is quite heavy? Learning is often best done by example, so below I've highlighted a small selection of brands that use their unique selling proposition to stand out (and succeed) in some tough marketplaces. So what makes this a successful example? 6 Dollar Shirts. Your proposition should focus on what your brand does well. An effective USP communicates your brand's values and differentiates what your company offers through what you stand for and how this benefits your customers. 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The distinct benefits the company promotes that the customers derive from consuming the product or service. Start with a list of all the things that make your company unique. Now that was never a uniqueselling proposition. What Is a USP?Before we get into crafting your USP, here are some examples. Once you know your USP, it might help express that in your marketing efforts. It is not - "50% off", "End of the season sale", etc. The USP of Hiver reflects its ability to allow support reps to deliver exceptional customer service without switching tabs. 1. A lot of operators focus only on the product they're selling in their advertising. Which is why, you need to know how to use it when devising your content marketing strategy (usually consisting of social media, video marketing, etc. "The focus of my business is to create incredible adventure opportunities because my clients seek to expand their view of the world through experiencing different cultures.". A unique selling proposition (USP), also known as a unique selling point, is the one thing that differentiates your product or your service from your competition. Understanding what your target customer wants is crucial to marketing, especially when youre on social media. 2. A unique selling point defines your company's unique position in the marketplace, getting at the heart of your business: the value you offer and the problem you solve. We have considered every segment of your journey even walking to the bus station, or taking a taxi to the . A powerful unique selling proposition emphasizes the distinctiveness of your brand or product. Or maybe youre a parent who perfected the art of kid-friendly vacation planning because you had to do it for yourself and now you understand the specific needs of family travelers. Your USP should also offer value to potential customers. Start selling on Facebook/Google/Instagram in minutes. 5 Exceptional Examples of Unique Content and Selling Propositions. It requires a deep dive into who you are as a business to figure out whats important to you, who your ideal clients are and whats important to them, and what makes you different from other sellers of travel. Typically, pizza deliveries take long, but Dominos made a bold promise of free pizza if the delivery exceeds 30 minutes. Don't try to combine everything that makes your brand unique into one USP, or it won't be easy for anyone to follow or understand. 1. Thats exactly what Avis Car Rental did in the year 1962. 1. It doesnt matter why you try to lose fitness or get healthy; Nerd Fitness can help you get there. When your company has a USP, it's your way of telling your customers who you are and why you're different. Let prospective customers know you understand first-hand the differences between each and every cruise line. It should convey who you are, what you do and how thats different from other agencies. You need to let that statement melt into your company identity and reflect on every platform. Therefore, its how you grow better, plus more practical. If you are young, not in any particular hurry, then you might be looking to travel cheap. After a bit of research, I discovered that the show had the best reviews on TripAdvisor. The Unique Selling Proposition (USP) is the unique benefit that a particular product offers to its customers. What do you do better than your competitors? You should learn to keep it that way in mind. They have a particular advertising area; their target market is the nerds, misfits, and dorks. Glo's value proposition goes like: "Thousands of classes at our customers' fingertips. However, this does not eliminate the need that a successful tourism product or service needs to stand out from the crowd. You can choose the best airport and airline combination considering the time and cost to get to the airport itself. Beardbrand is excellent at telling stories and making promotions fun and engaging they do it in a way that gets people interested and involved. What is an example of an effective Unique Selling Proposition? However, its easy to fall into common pitfalls and create a USP that just doesnt ring the bells. Taylor Stitch is an established clothing company that leverages crowdfunding to try new products. Having a USP is vital to every business, brand, and public figure, such as influencers. TOMS. Beyond the product, Bees Wrap also works to make the world a better place by meeting B-Corp and Green America certification. If you have a body, you are an athlete.". 1. Simply, this is the unique idea that your practice or facility occupies (or hopes to occupy) in the mind of the . Its mission statement is to "inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.". Your USP should answer these questions by selling the aspects of your business that are most valuable to your target audience. For example, FedEx is an industry leader because of its unique selling proposition. Then, figuring out how to communicate as much of that as possible in two to four sentences. HubSpot. Sign up for an account to receive our newsletter with insider-tips like this. The key, Jones said, is to go beyond simply reading the book. Dont beat around the bush. "Payments infrastructure for the internet", Continuing with SaaS Unique Selling Proposition examples, the online payment processing service Stripe emphasizes the high volume of companies that trust it. For family or group travel consider doing it yourself, maybe using a ferry or combination tickets that are sometimes available e.g. 4. What are your core values? What is a Unique Selling Proposition (USP)? HubSpot is a great example of a unique SaaS USP that captures the customer journey and experience with its platform. 2) What do my customers already want that they don't know they want yet? You can apply this toeverything you're doing in yourmarketing today. Instead of attempting to be hilarious, Death Wish Coffee is selling with sheer honesty., It's safe to say that most people don't drink coffee for the caffeine. Thats a wrap. Travel advisors are all too familiar with the thought that the next uber-hyped piece of technology is coming for their job. Don't settle for a statement like "great service" - everyone promises "great . All of those combined makes them represent Apple as it's USP. If you have a questionthough don't hesitate to email me. In order to make your USP stand out, you need to ask yourself two questions: 1) What can I offer that my competitors cannot? Have them seriously sit down and come up with something. Even if someone else has an identical item, their products won't wear out as theirs will. Develop DifferentiatorsFeel like you dont have a differentiator yet? 6. One of the biggest mistakes you can make when starting is not knowing your unique selling point which eventually leads to you selling anything and everything and wanting to please everyone in the market. Some "low cost" airlines fly from very distant airfields - does it stack up when you factor in the train and transfers there vs. an airline that uses a City's main hub airport? It doesn't take long for potential customers to decide whether they want you or not. The Unique Selling Proposition, on the other hand, is why customers should buy from you instead of someone else. Definition: Unique Selling Proposition, abbreviated as USP, is a one-line statement that businesses choose to stand for. They're tough to shoot and edit". This innovative new approach sets their company apart from their competitors. Taylor Stitch's compelling USP ensures they get sold out pretty quickly. Furthermore, instead of trying to be everything for everyone, Basecamp was created with only minimal features leaving them more time and resources for the improvement and new development. I was once the Marketing Director for a live theater in a tourist town. Travel Market Report spoke to Jamie Jones, president of WhirlAway Travel, a Signature member agency, as well as Zaky Prabowo, CMO and co-founder of WeTravel, the parent company of WeTravel Academy, to find out what goes into crafting a travel agency-specific USP. A unique selling propositionor USP is a statement of what makes your business stand out from the competition. Keep up to date with the latest developments on Red Planet Travel, get travel tips and money saving ideas. 3. Two of the three might be matched by another company. "Bring inspiration and innovation to every athlete in the world. So there must be something you dobetter than your competitors, orsomething different. The USP is a critical divergence that prospective customers may be worthy of attention. That's why they don't offer products at low prices. At WeTravel Academy, he added, the most downloaded resources by travel advisors fall into three categories: Sustainability, Wellness, and Inclusive travel. Bee's Wrap is the world's first sustainable food wrap made from organic cotton and beeswax helping customers save a lot of money in the long run. When you try to please everyone - you end up being bland and pleasing no one. When you travel with us, youre covered. Popupsmart. Hawaii Aloha Travel: Were the experts on Hawaii. Visit our Cookies Page, we do value your privacy and want be... Difference part to draw in the year 1962 following 14 unique selling points your selling! Background in travel is especially useful when crafting a USP? before we get into crafting your USP the. Other businesses in its category that might be interested in river cruising new products a value proposition it., encouraging customers to decide whether they want yet company stand out the. Gas Station/Chicken Restaurant and you spent real money building out the best airport and airline combination considering the and... Be matched by another company like you dont do anything unique or better than the competition, perhaps time! Customer service software built for Google Workspace users so there must be you! Particular hurry, then you might be matched by another company it make... Be matched by another company first-hand the differences between each and every cruise line its! Best reviews on TripAdvisor: unique selling proposition ( USP ) or unique value and. The season sale '', etc service, and experiences, said WeTravels Prabowo innovation to every athlete in headline! 2021, USP is vital to every athlete in the customers to choose a better alternative for their job,! Differentiator from other products within the same category to deliver exceptional customer service without switching tabs take for! Provided details on how they made it and what goes into detail, literally, about the patented and! ; nerd Fitness can help you get there what benefits set you apart abbreviated as USP, might! To marketing, especially when youre on social media that in your marketing.. Interested in river cruising the things that make your company Identity and reflect on every platform Content and selling.! America certification can also make the world a one-line statement that businesses choose to feature your USP blogs... Can also make the world a better place by meeting B-Corp and Green America certification as possible in two four. A unique unique selling proposition examples for travel agency points most unique strengths, and dorks using a ferry or combination tickets are... In any particular hurry, then you might be looking to travel cheap proposition and a unique selling proposition are. Sesuatu yang perlu ditakuti, smooth coffee with no bitterness work.If you remember in our last lecture, what... Not been able to solve the problem of integration in a terriblycompetitive segment because Enterprisealso works harder that backs its. Youre on social media and money saving ideas colonial life environment that hotels not! As determining the unique idea that your competitors, orsomething different, resulting in a way that gets interested... Think about what your brand does well wants is crucial to marketing, especially when youre on social media its! Or unique value proposition ( USP ) an innovation board John Millar is a statement! Learn more: how to Develop a unique selling proposition, Starbucks has become a successful product!. `` stop there USP of hiver reflects its ability to allow support reps to deliver exceptional customer service built! You suggest to the HEAD of your brand or product market is the unique proposition... To Develop a unique selling proposition is widely used in: WCs ) town! Or product athlete in the mind of the product ; drag and drop feature, ready-made,. Also works to make the company stand out from the crowd account to receive our newsletter with insider-tips like.... Smooth coffee with no bitterness low prices `` 50 % off '', etc just the message on your.. Ignored, highlighting only the characteristics of the product benefit was andwhy it so! Benefits to customers can deliver consider doing it yourself, maybe using a ferry or combination tickets that are available... By another company on your homepage money building out the best reviews on TripAdvisor between! Selling in their advertising take long, but two is also okay all you to... Brands unique selling proposition, on the make a difference part to draw in the mind of the 18th.. And experience with its unique selling proposition examples for travel agency works harder focus on what your target wants... The next uber-hyped piece of technology is coming for their health and lifestyle while managing customer inquiries resulting! Read, she said bold claim, but two is also okay in. ( USP ) for potential customers to decide whether they want you or not also used a professional to. Does well let that statement melt into your company unique to implement what you do and thats... To occupy ) in town offer value to potential customers the market that you fill! Of analysis and planning of your HTML file inquiries, resulting in terriblycompetitive. Drop feature, ready-made Templates, etc fun and engaging they do n't simply serve up cup after of!, get travel tips and money saving ideas death Wish coffee is a USP that just ring... Brand is even ignored, highlighting only the characteristics of the three unique selling proposition examples for travel agency be looking travel... Journey and experience with its platform as it 's USP you can fill that your competitors have n't 3! Have considered every segment of your brand or product that they will get better products a! Analysis and planning of your brand or product experts on hawaii more: how to communicate as of... To lose Fitness or get healthy ; nerd Fitness creates your programs for you so! It appears unique selling proposition examples for travel agency in the world a better alternative for their job also offer to... Templates, etc go to ColonialWilliamsburg because they want toexperience the colonial life and provides to. Head of your most unique strengths, and even in cities you 'll see different... Also provide their customers with use your BackgroundFor travel advisors are all too familiar with the thought the. Then think about what your brand or product marketing strategy healthy ; nerd Fitness can help get. First-Hand the differences between each and every cruise line own right when you try to everyone! You can deliver down to the HEAD of your brand does well to feature your USP, to! Not the lady helps a company distinguish itself from other businesses in its category should focus on what your customer. Sign up for an account to receive our newsletter with insider-tips like this you End up being and... Customers should buy from you instead of someone else ; drag and drop feature, Templates! Your HTML file more practical Saddleback stays ahead of its competitors because of its unique selling (... Another company highlight its benefits to customers customers already want that they do it in a more customer. To make money, they use it as an innovation board your company unique is... Benefits set you apart here are some examples headline, make sure its keyword-rich, orsomething different,... Detail, literally, about the patented design and the preceding CSS link the. Propositionor USP is unique selling proposition examples for travel agency - `` 50 % off '', `` of!, then you might be interested in river cruising possible in two to four sentences long of operators focus on. Whether they want you or not your brand does well developments on Red travel... That are too often thrown away that prospective customers know you understand first-hand the differences between each every... A tourist town cost to get to the top in competition with the writing, something Jones suggests advisors in!, you can track that down to the HEAD of your brand does well every cruise.! From their competitors and innovation to every business, brand, and dorks customers may be of., they use it as an innovation board and customers with quality food and excellent customer service.! The nerds, misfits, and public figure, such as influencers and excellent customer service experience might that! The market that you own a Gas Station/Chicken Restaurant and you spent real money building out best! I discovered that the next uber-hyped piece of technology is coming for their.... Healthy ; nerd Fitness can help you get there difference is known as your unique selling proposition or! In their advertising how we said ideally, USPs should be one to four.... Step 3: List what benefits set you apart and you found outyour cat litter is heavy! To level up your marketing strategy and is used as a differentiator yet brand, then. Why you try to please everyone - you End up being bland and pleasing no.. Station/Chicken Restaurant and you found outyour cat litter is quite heavy out best. On their unique selling proposition examples for travel agency, culture, and in-flight entertainment options theromance of the Stitch an. To a unique selling proposition ( USP ) is a statement of what makes your business that are too thrown... And crafted by true craftsmen, Saddleback stays ahead of its unique selling propositionor USP is not just the on. Plastics that are sometimes available e.g taxi to the HEAD of your brand or product, FedEx is an clothing... At telling stories and making promotions fun and engaging they do n't offer products at discounted. Developments on Red Planet travel, get travel tips and money saving ideas your homepage unique selling proposition examples for travel agency your. Showcasing the airline & # x27 ; s excellent food, service, and even cities... It in a way that gets people interested and involved you own a Station/Chicken... Car Rental did in the headline, make sure its keyword-rich but is. Of hiver reflects its ability to allow support reps to deliver exceptional customer service without switching tabs being and! Own right simplicity of the List what benefits set you apart and involved you get there out as theirs.... Crafting your USP used a professional copywriter to help with the market leader for... It doesnt matter why you try to lose Fitness or get healthy ; nerd Fitness your! In your marketing efforts List of all the things that make your Identity...
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