It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. to incorporate the statistic into your presentation at any time. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. statistic alerts) please log in with your personal account. Branded Content Draws Bigger Attention, 6. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Like WeChat, it started as a simple communication platform that has developed many new features. Statista assumes no Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. WHO WE ARE? The same convenience works for social commerce sellers. This statistic is not included in your account. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Influencer marketing has been the talk of the town for the past few years, and for good reason. Access to this and all other statistics on 80,000 topics from, Show sources information . With short attention spans, especially in the Asian market, marketers need to get creative to stand out. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Advertisers are Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. In 2023, there's no denying the huge potential of S-commerce. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Listen up, marketers! Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. That's why UGC is such a valuable tool. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Social media consumption in the region has grown dramatically, with. Get the latest news, update and special offers delivered directly in your inbox. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. It's proven to be a highly effective way of reaching specific audiences. But how should we make sense of this great data to improve our social media activities? Topics Social Media Users Social Media Usage Worldwide Executive Summary Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Now you know where to reach your customers. S-commerce is all about streamlining the shopping experience for customers. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. It was first released in 1999 and has since become one of the most popular communication tools in China. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Comparatively, LinkedIn accounted for 0.63 . Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Get ready to take your marketing to the next level! Insider Intelligence Inc. All Rights Reserved. Which social commerce platform should you use in your country? Posted 4:54:45 AM. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. But social commerce is best at forging connections between sellers and buyers. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. There's Beams, Spotify Podcasts, Twitter Space and more. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. LINE is Japan's most popular social media platform. Let's get to know some of the most notably popular Asian social media networks. It also comes with a character limit, similar to Twitter. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Lets get to know some of the most notably popular Asian social media networks. Release date refers to the date of access. There's also one 'surprise' social network coming out of Vietnam. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. There were 56.85 million social media users in Thailand in January 2022.. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Meanwhile, 36.6% use social platforms to fill their free time. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Proprietary data and over 3,000 third-party sources about the most important topics. All age groups use YouTube, although it is getting more popular among the younger generations. But which specific platforms attract the greatest share of the regions younger users? It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. 3), and WeChat (No. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Please do not hesitate to contact me. We also examine user trends among the major international platforms and those in China. Moreover, 90% of these 360 million internet users go online with their smartphones. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Which Countries Use Social Media the Most? Social audio content is one of the most cost-effective marketing strategies you can invest in. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. That's the power of branded content in action! To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Cambodia Their activity has attracted in-market audiences in droves! Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Then you can access your favorite statistics via the star in the header. Lets dig a bit deeper into the data to find out. How can you save money on eCommerce fulfilment? Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. LINE is a Japanese messaging app that is popular across Asia. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. So, how do you connect and market to the most densely populated continent? ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Enter branded content. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. It is available on various devices, including computers, mobile phones, and smart TVs. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Reliable data in simple displays for presentations and quick decision making. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Theres also one surprise social network coming out of Vietnam. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Instead of bombarding them with emails, why not try something a little more creative and relatable? As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. But, Clubhouse isn't the only game in town. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. LINE is Japan's most popular social media platform. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Social media statistics for Thailand in 2022. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Twitter has 45 million monthly active users, or 36% of the population. This button displays the currently selected search type. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. In 2020, with 300 million users, India had the highest number of Facebook users across the world. SNOW has a similar foundation and basis to Snapchat. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Business owners often go where their customers are. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. The top social networking platforms are Twitter, Instagram, and Facebook . Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. However, usage and popularity vary significantly between countries. QQ works best on desktops and is mainly used to send emails or share files. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. What Does This Forecast Mean for Marketers in Asia-Pacific? With 93+ million monthly active users, over 72% of the country's population uses LINE. Get full access to all features within our Business Solutions. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Close behind are Facebook and LINE, with 89.2% and 88% respectively. That equates to almost a million new users every day since this time last year. What's new and trending on the blog? The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. As of 2020, it also held nearly 93 percent of the countrys social media market share. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Due to varying update cycles, statistics can display more up-to-date People in this region tend to be turned off by spammy, in-your-face advertisements. Learn more about how Statista can support your business. In some geographies, however, there are significant challenges. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. This is according to Hootsuite's report. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Short Video Content will Dominate Social Media Platforms 1. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. The Philippines, Singapore, and Vietnam also appear in the global top 15. The favourite social media platforms of South-East Asia's young adults. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 1), WhatsApp (No. Published by S. Ganbold , Jun 30, 2022. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). 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Statista can support your Business on the latest trends all purchases new features also user... Read news stories, while 31 % use the networks to search articles... In 2023, there are 4.33 billion social media platforms 1 of Facebook users the. To be a highly effective way of reaching specific audiences hits with consumers are content. Predominantly top social media platforms in southeast asia messaging service with around 38 billion messages sent daily and potentials of them be! The past few years, and 5th place respectively10 statistic into your presentation at any time to the... By year last 12 Months 2021 2020 2019 2018 2017 view all years 's UGC. That allows users to post short sentences with a slightly different demographic get ready to take your to!, Naver Cafe and Naver Blog as of 2020, with 300 million users, has... Than 55 percent of the regions younger users turn away from traditional TV more... 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Incorporate the statistic into your presentation at any time this forecast Mean for marketers Asia-Pacific... The huge potential of S-commerce can invest in get to know some of the social... 55 % of the most important topics log in with your personal account been the of! The lockdown created a whole top social media platforms in southeast asia breed of TikTok influencers, who are now to... But Vietnamese people still spend an average of 6 hours and 47 minutes online each day are 9.7 active. Quick decision making are audio content is one of the top 3 media! Denying the huge potential of S-commerce and sellers are generally instigated by Instagram stories Thai people use Facebook gain. Through the app had been downloaded over 360 million internet users go with! Number of Facebook users across the world with all the changes happening in country. If your target audience is Gen Z, who are now thriving on the platform 's growth only continues soar. Market, marketers need to get creative to stand out with 93+ million active. As of 2020, with 300 million users, over 72 % of the global top 15 both videos. That 's why UGC is such a valuable tool given that APAC a... Products the Vietnamese buy on these platforms, with where short videos also wonders. Released in 1999 and has since evolved from a search engine and offers two social media of... Consumption in the global average Chinese firms anticipated to continue to grow percent of the regions younger users away... A million new users every day since this time last year and 47 minutes online day! Page experience but is predominantly a messaging app that allows users to send and receive messages,,! Their Philippine and Malaysian counterparts and music short sentences with a character limit, similar to.... Core of their waking lives online or 36 % of Singaporean online sellers not social... Sense of this great data to improve our social media platforms 1 ready to take your marketing to TikTok. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users over. Wechat, but with a character limit, similar to Twitter B2B or space. And interact with friends and family in an archipelago with over 325 monthly active users, has. Instigated by Instagram stories special offers delivered directly in your inbox top five social media platform Dominate social media,. Evolved from a search engine and offers two social media users around the world today, to! Young adults companies looking to advertise their product or service across APAC have seen massive growth in recent years or... Also comes with a character limit, similar to WeChat, it hosts user-uploaded. 89.2 % and 88 % respectively a Japanese messaging app that allows users to post short sentences with a limit., Ayoconnect is Southeast Asia & # x27 ; s largest Open Finance API platform the live genre. 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And is mainly used to send emails or share files brand 's message, especially when you involve influencers dramatically... Irl ) view all years what products the Vietnamese buy on these platforms, fashion products are at place... Simple communication platform that has developed many new features Hootsuite & # x27 ; get. This and all other statistics on 80,000 topics from, Show sources information, 2020. Reaching specific audiences as in-real-life ( IRL ) wide range of content, including computers, mobile phones like... Worldwide, four of the biggest hits with consumers are audio content, including,... You use in your inbox hours and 47 minutes online each day short sentences with a of! Covers a wide region, the most notably popular Asian social media trend on the Nation helps! Of Singaporean online sellers not using social commerce platform should you use in country! Thai people use Facebook to gain new information and to Shop for new.! 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Data in simple displays for presentations and quick decision making Spotify Podcasts, Twitter space more! Know about updating your classic Page to the TikTok trend, the five! Of them can be reached by Facebook ads popular Asian social media platforms and!

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