Since I was in kindergarten, it has been ingrained in my mind to go for 100% in
my test scores, in my projects and other school activities! It brings excitement
and hope to aspire for it though reality may not always agree to one’s optimism.
I clearly remember how my heart beats fast whenever the test papers are
distributed from highest to never mind!! Oh, how I wish to hide when all my
“barkadas” names have been called and mine has not! Such an embarrassing
memory! Oh where did I go wrong? This drill goes on and on until the end of
academic years. Go for 100% is the mantra!

Fast-forward to a customer-centric business world – does the mantra still hold?
Is there still a 100% achievement? The dynamism of the market environment
dictates the needs of the customers. It is not anymore as simple as getting a
100% in test scores. Satisfying the customers at 100% is now like, “can you
make it faster next time? The entry of digital technology makes 100% a myth!
Changes remain to be the only constant in this world. So I ask again? Is 100%
still achievable? There is continuous change resulting to new content,
relationships, concepts and even new words. Nowadays, we need to do more
than just adapt but continuously learn to add value to these changes in order to
make a difference to the clients we serve. It is in the nature of our customers to
outrun themselves.

The KEYWORDS NOW are CONTINOUSLY IMPROVE, ADD-VALUE AND
THEN NEXT! As they say, the glass is seen by most as half-empty!