Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. The BBC is not responsible for the content of external sites. Please contact the moderators of this subreddit if you have any questions or concerns. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. An advertisement for Olaplex hair products. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Consult with your doctor before making any changes to your daily routines or diet. Manage Settings The plaintiffs are collectively seeking $75,000 (62,200) in damages. hide caption. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Customers were complaining that overusing the products was causing serious damage to their hair. Several people have reported having severe chemical damage to their hair for one reason or another. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. The company is also facing lawsuits. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. This browser does not support PDFs. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. 5, Olaplex No. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. February 14, 2023 Examined Do Not Sell or Share My Personal Information. "I'm not touching them again," she said of Olaplex products. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. She's said she's still waiting to hear back from Olaplex. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. By clicking Sign up, you agree to receive marketing emails from Insider This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. told "GMA." A lawyer for Olaplex declined to comment on the status of the suit. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. Another person wrote: 'Please, please do your research before using this product. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Lastly, it protects your hair from further breakage. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. The lawsuit, filed . 2023 BBC. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. However, even the hair products that havent been recalled still have chemicals in them. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . 09:13 EST 16 Feb 2023 The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. No-Cap8698 3 days ago. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". So, Olaplex products clearly can work. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. I was using No. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Learn More. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. You have entered an incorrect email address! This case is being fought not only in the court system but also in the court of public opinion. The lawsuit is the latest controversy for the ultra-popular hair-care brand. 0 to No. 'If this was not the case, I would not be making this video today. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. It also . They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. In many ways, this Olaplex suit feels a bit like . En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". The reviews found elsewhere confirm this. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Always consult your doctor before starting any new hair loss routine. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. The complaint filed Thursday . There's a lawsuit going on and it might surprise you. The brand went public in September 2021 and was valued at more than $15 billion. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Olaplex products are also cruelty-free, pH-balanced, and vegan. Save my name, email, and website in this browser for the next time I comment. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. HairLossGeeks.com. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. We have full confidence and believe in the safety and efficacy of our products.. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. The brand perhaps most . In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. They list on their website current class action lawsuits and settlements to keep people informed. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Top Class Actions is a legal site that handles public lawsuits. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Overnight on Wall Street is daytime in Asia. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. ', The comments below have not been moderated. Olaplex a.k.a. Because of this, there was a nationwide recall of the Olaplex product. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. 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